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Yoast SEO which was originally known as WordPress SEO is a WordPress plugin with over 135 million downloads(as I’m writing this article). It has many versions, one being Yoast Premium which covers many tool-kits to its users. Yoast SEO(Search Engine optimization) as the name implies is a tool used by many web content creators to optimize their content based on specific guidelines in order to rank top in search Engines. But why will someone use this or better what are the benefits or advantages of using this so called Yoast SEO ? What does Yoast (Search Engine Optimization) do ?

What does Yoast SEO (Search Engine Optimization) do: Keywords and Key-phrases Optimization

You have the possibility to enter the keyword or key-phrase you’d like your post or page to rank for in the search results. Yoast then run a check on your content in order to verify whether you’re using the keywords often enough and the right place. So Keywords Optimization is all about choosing and using the right keyword in the right post at the right place.

Yoast SEO: Google preview page

With the use of a snippet editor, you can see how the google user sees your web pages. What does your post or page look like in the search results? And on mobile or desktop screens?. Yoast shows you all that. But In the free version, you can only preview your link in Google, not in Facebook or Twitter.

Yoast SEO: Readability check

Readability check is all increasing the chances that people will read your content. So in order to increase these chances you should think of writing your short relevant sentences, using connectors and adding subheadings in your content. Do not worry about detecting if your sentences are good, if you use the transition words or the right percentage of passive voice because Yoast helps you with all that. Yoast will also detect and tell you if your phrases are consecutive, if paragraph or sentence length is okay.

It works on every WordPress editor.

No matter which editor you are using, classical or not, Yoast will guide or help you to improve your posts or pages.

Always updated for Google’s algorithm any time google makes changes.

Google can make up to 600 or more changes to their algorithm just in a year. Happily Yoast updates it’s plugin every 2 weeks. In that way, It makes sure that your website remains optimized for google recent algorithm updates.

Equally, Yoast has a premium version which offers many useful features. Some of these useful features includes:

1) Optimize for related keywords.

2) Internal linking suggestions.

3) Preview of your page in social media.

4) Focus keyword export.

5) 1 year of 24/7 support.

6) It’s Ad-free

Furthermore, Yoast also help you to:

Have full control over your breadcrumbs

Manage duplicated content which may confuse google

Reference: Wikipedia, yoast.com

Related article : Four ways to bring traffic to your websites

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